n (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
n the friendly hope that something will succeed
n a disposition to kindness and compassion
n. 友好, 好意, 善意, 亲善, (企业享有的)信誉, 声誉
[经] (企业的)商誉, 信誉
1. The company has built a strong goodwill in the community.
这家公司在社区中建立了良好的声誉。
2. Goodwill can increase the value of a business.
商誉可以提高一个企业的价值。
3. She donated to the charity to show her goodwill.
她向慈善机构捐款以表达她的善意。