n (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
n the friendly hope that something will succeed
n a disposition to kindness and compassion
n. 友好, 好意, 善意, 亲善, (企业享有的)信誉, 声誉
[经] (企业的)商誉, 信誉